Wired Wealthy Online Behaviors

Mark Rovner of Sea Change Strategies shares insights into the online behaviors and preferences of major donors during a session at the Association of Fundraising Professionals International Conference. While the "wired wealthy" that Mark describes make up 1 percent of the email files for the participating nonprofits, they represent 32 percent of their funds raised.

Channel: Nonprofits & Activism
Uploaded: December 31, 1969 at 6:59 pm
Author: convioblog

Length: 03:41
Rating: N/A
Views: 100

Tags: Change  constituent  Convio  donor  Edge  fundraising  major  nonprofit  online  philanthropy  Research  Sea  Strategies  

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